Saturday, October 9, 2010

Windows Phone 7

Microsoft’s Windows Phone 7 launches on Monday and the mobile operating system is likely to benefit from low expectations. When you first play with Windows Phone 7 you’re predisposed to be disappointed. We’re all conditioned to believe that Microsoft just can’t get this mobile thing right. And then you play with the tiles, touch and finish of Windows Phone 7 and you’re pleasantly surprised. And word is starting to get around. Silicon Alley Insider notes that Apple fan John Gruber of Daring Fireball gives Windows Phone 7 props. Maybe Gruber just finds Android excessively clunky. I’d actually buy one of these bad boys. The catch here is going to be distribution. Clearly, Microsoft can find a receptive audience because Windows Phone 7 does look unique. However, Microsoft has to entice consumers to buy a Windows Phone 7 device. That’s a little trickier given the flood of Android devices and the cool factor with the Apple iPhone. Microsoft’s task is also a bit more difficult because it doesn’t have Verizon Wireless on board at launch. AT&T is the primary carrier at first. Not the best idea.

Iphone 4 Problems

According to a report by Ryan Block of gdgt (guess who’s not on Steve Jobs’ Christmas card list this this?), the back of the iPhone 4 has a good chance of cracking when put into a case. Now, we all know why the front of the iPhone is made of glass. It’s so you can see and interact with the interface. But, apparently the designers at Apple also decided to make the back side of the iPhone out of glass. What kind of moron puts glass on both sides of a portable device? Anyway, complete disbelief aside, Block reports that Apple has refused to allow aftermarket case suppliers to sell cases where the phone slides in for protection. In an interesting bit of reportage, Block makes a case for why Apple wouldn’t normally do this. Apparently, Apple gets a cut (actually a double-cut) of cases that use the iPhone name and are distributed through Apple channels. So, Block reasons, Apple wouldn’t have an economic incentive to block distribution — in fact, it’s to Apple’s interest to let the aftermarket sell the cases. So, why is distribution blocked? Apparently, when sliding the iPhone 4 into the cases, microscopic particles scratch the back of the iPhone and, eventually, in a surprisingly large number of units, the glass scratches, cracks, or simply breaks open. Brave design isn’t necessarily good design. Brave design also isn’t necessarily smart design. Using glass for the back of the iPhone was brave, cutting edge design. Unfortunately, I’m guessing Apple didn’t want “cutting edge” to be meant literally.