Windows Phone 7

Microsoft’s Windows Phone 7 launches on Monday and the mobile operating system is likely to benefit from low expectations. When you first play with Windows Phone 7 you’re predisposed to be disappointed. We’re all conditioned to believe that Microsoft just can’t get this mobile thing right. And then you play with the tiles, touch and finish of Windows Phone 7 and you’re pleasantly surprised. And word is starting to get around. Silicon Alley Insider notes that Apple fan John Gruber of Daring Fireball gives Windows Phone 7 props. Maybe Gruber just finds Android excessively clunky. I’d actually buy one of these bad boys. The catch here is going to be distribution. Clearly, Microsoft can find a receptive audience because Windows Phone 7 does look unique. However, Microsoft has to entice consumers to buy a Windows Phone 7 device. That’s a little trickier given the flood of Android devices and the cool factor with the Apple iPhone. Microsoft’s task is also a bit more difficult because it doesn’t have Verizon Wireless on board at launch. AT&T is the primary carrier at first. Not the best idea.