$98 Blu-ray player from Wal-Mart

Several blogs are reporting that Wal-Mart has rolled back the price on the $168 Magnavox NB530MGX to $98 (in-store only).
Is the Magnavox NB530MGX any good? It's not a profile 2.0 player (so there's no BD-Live support) and it's about as entry-level as you get. But it is a Blu-ray player, so now all you people who said you'd only buy one when it cost less than $100 this may be your chance.Now that the price is fallen I expect we'll see more of these types of deals as we head into the holiday season with better models showing up at less than $150. Now when will the price of the media start falling? I think the funniest bit of news to this all is even after falling prices, HD players & media (and they're no longer a player in the market) are out selling Blu-Ray! I think this should tell Sony Something.