Sunday, July 12, 2009

Yahoo in Our Sights Says Microsoft

Reports released this week showed that Bing search tool continues to gain ground in the search engine wars.
For the second time since Bing's launch just over a month ago, StatCounter Global Stats, which analyzes Web site traffic, reported that the new search engine's market share has passed that of the Yahoo search tool. According to the StatCounter report released today, Bing held a 12.9% share of the U.S. search market, while rival Yahoo held 10.15% at the start of July.
Both Microsoft and Yahoo are still well behind market behemoth Google.
The traffic tracker had reported last month that Bing had surpassed Yahoo on one day shortly after its June 1 launch.
Google held 74.04% of the search market in June, while Yahoo had 16.19% and Bing 5.25%. Bing did note that Bing's use grew by an average of 25% during each week in June. Microsoft and Google have been going head to head a lot lately. Microsoft threw its hat into the ring to take on Google's dominant search service, and just this week Google made a move to fire its own salvo back at Microsoft. Google pulled back the curtain and acknowledged that its working on putting out an operating system aimed at netbooks and PCs. And analysts say Google is the company in the best position to take on Microsoft and its vaunted Windows software.

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